NEW YORK (December 5, 2023) — Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers, by Mary Ann O’Brien, is now available. The book is published with Forbes ...
While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The way we as individuals interact with companies (our "suppliers") is on the brink of a ...
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