This was going to be a big year for Japan. With the Summer Olympics due to be hosted in Tokyo, the island nation expected 40 million tourists to grace its shores. But when Covid-19 took hold, the ...

Forbes contributors publish independent expert analyses and insights. Akiko Katayama covers Japanese food and culture. Beam Suntory released their new product on October 1. It is not whisky, which the ...

The old saying goes that when life hands you lemons, make lemonade. With beer sales plummeting, Anheuser-Busch’s Japanese division took the same mentality and yielded considerably boozier results.

Since the beginning of the Japanese gin boom in 2017, many distilleries across Japan have joined the trend. Most new producers who previously produced only shōchū or sake saw a brighter, more ...

Tokyo is known for its vibrant and diverse drinking scene, with countless bars, izakayas, and breweries lining its streets. However, in recent years, a new trend has emerged that is shaking up the ...

MITO, Japan -- As the coronavirus pandemic keeps customers away, and bars and restaurants are having to dispose of their draft beer, a brewery in Naka, Ibaraki Prefecture, has come up with a recycling ...

Raincheck Earth’s Cherrapunji Gin, crafted from purified rainwater and indigenous botanicals, highlights Northeast India’s unique terroir. Despite challenges, the award-winning craft gin is gaining ...

Japan's first dedicated gin distillery opened just four years ago in Kyoto, but the gin market is already estimated to be worth $209 million and is anticipated to grow by 4.4% annually over the next ...