In October, Johnny Cloherty, co-founder of the digital marketing company Songfluencer, dashed off an email to several labels: Christmas was nearly three months away, but Cloherty advised his partners ...

Jim Stitt stands in the beer aisle of the grocery store, his russet-colored jacket keeping him just warm enough a couple feet from the icy open fridge. A 30-something guy standing next to him darts ...

This year, following on the heels of its Christmas truck on-pack promotion, nationwide truck tour and ‘Holidays are coming’ TV campaign last month, Coca-Cola’s portfolio of 1.75 liter products will be ...