In a break with older generations, young Chinese are opting for self-love without first imposing hardships on themselves.

Every day is Casual Friday among China’s Generation CoZy. That’s right, Chinese Gen Zers are upending traditional office attire standards by increasingly rocking their “gross” pajamas while on the job ...

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China’s attempt to offset the damage of tariffs is getting a helping hand from Generation Z, which is spending big on everything from toys to bubble tea. The country’s younger generation of shoppers ...

Ylab, a Chinese branding consulting agency, has collaborated with Hakuhodo Consulting APAC to launch a report on Gen Z culture across eight markets: China, Japan, Singapore, Vietnam, Indonesia, ...