Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog toymaker's embrace of tech.

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

The Lithuanian startup's second-generation machine processes 3,600 bricks an hour, four times faster than its predecessor, as ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest terms, here’s how Tom Donaldson, Senior VP & Head of Creative Play Lab at ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...

How LEGO embedded sensing, audio, lighting, and wireless technology into a standard 2 × 4 brick without breaking compatibility with existing sets. Why screen-free interaction and position awareness ...

LEGO revealed its big push into interactive bricks last month alongside three other Star Wars Smart Play sets, all of which will launch on March 1. These include an X-Wing, TIE-Fighter, and a Death ...

Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...

The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical and digital interaction while keeping imagination in control. In this ...