You may have assumed the person who designed Pokemon's iconic blue and yellow logo was a Nintendo employee, working on the word for months, even years. But, it was actually an American artist brought ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Walmart has been a staple in our shopping routines ever since its inception back in 1962 – with the opening of the very first store in Arkansas. The brand's blue and yellow aesthetic we see today, ...