The new color schemes and amplified branding elements are designed for visibility on retailer backbars. Black Buffalo Inc. unveils a new packaging design across its portfolio of smokeless tobacco ...

Hasbro has already shown off some of the upcoming Star Wars: The Black Series figures. However, they did not mention that the iconic black and red box is being retired and the new packaging is on its ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

It is strange to be talking on Zoom to a guy in Sweden about companies in Cincinnati. Such is the extensive reach of “Star Wars” in our culture. Over the years, just about anything related to the ...

When 2025 began, packaging experts agreed that the number one trend in their industry this year would be sustainable materials, ranging from biodegradable and compostable packaging to eco-friendly ...