We recently wrote about stealth startup Project Fair Bid, which aimed to reinvent and legitimize a controversial bidding model pioneered by Swoopo. Today, Project Fair Bid is emerging from its cocoon ...

One of the challenges to keeping up with PPC over the years is keeping up with what changes in the platforms. I find it difficult at times to keep up with which bidding models apply to which channels ...

Now that first-price auctions have become a reality, programmatic demand-side platforms (DSPs) must face up to a new twist on the old question of whether or not they should bid, based on what an ...

Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into search and social.

Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against themselves, retailers bid against brands they carry, and sometimes a product search for one item leads ...

The Medicare program faces increasing budgetary pressures, with recent estimates suggesting that the Medicare Hospital Insurance Trust will be insolvent as soon as 2028. Simultaneously, the Medicare ...

Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy ...