Behr paint is going big for their 2025 color of the year! On Aug. 21, the company announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the home” as ...

Red is a classic color that has been used in interior design throughout history, but it's currently experiencing a renaissance in a way we've never seen before. Leaning into this trend is Behr Paint, ...

New data shows choosing a red paint color is on the rise amongst Americans–where nostalgic flair meets undeniable elegance SANTA ANA, Calif., Aug. 21, 2024 /PRNewswire/ -- Today, Behr Paint Company ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...