FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

B2B marketers say their biggest challenge is understanding who their target audience is, according to research from Dun & Bradstreet. Some 57% admitted lack of target audience understanding was their ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

B2B marketing is entering a new era where differentiation comes from how quickly systems learn, and how well signals are ...

Alisha Lyndon is the CEO of Momentum ITSMA, helping firms develop Account-Based Marketing strategies, and author of The ABM Effect. There’s a lot of talk about the old and new marketing playbook and I ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Linghui mainly targets the B2B market for bulk procurement needs, integrating BYD’s original electric models with an ...

In response to the fragmentation of marketing tech stacks, Breaker introduces TruSend(TM), a unified email distribution platform that enhances targeting and engagement. Addressing the inefficiencies ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Black & White Zebra (BWZ), a leading media tech company, has announced the rebranding of its B2B SaaS sales and marketing platform, formerly known as ...