B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation ...

If you're looking for leader's advice on lead generation, check out this Convertr report which breaks down their approach to ...

In recent years, B2B companies have witnessed a profound shift in the way business buyers engage with them. Today’s buyers make decisions in groups and are inclined to maintain their anonymity for ...

To address these growing "sales enablement" roadblocks, Goldstein Group Communications has launched a new Sales Process Optimization (SPO) service, designed specifically to create new processes, tools ...

B2B marketers are often met with the same sentiment: “No one knows what you do.” This highly specialized industry is a black box to many Americans—and because the linear TV model has typically lent ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Q2 2026 Management View CEO Johanna Faber opened by highlighting strong execution in the second quarter, stating "Our teams ...