Gen Alpha Is Not Gen-Z 2.0: What Brands Need To Understand Now

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...
Investopedia

Understanding Alpha in Investing: Definition and Examples

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...
Business Insider

Meet Gen Alpha, the 'mini-millennials' who are poised to take over the internet

Gen Alpha is the youngest generation on the planet, but they're already leaving their mark. Gen Alpha began using technology at an early age, and it has heavily influenced their lives. Parents say ...
Business Insider

Gen Alphas are already leaving their mark on the internet. Here are 9 slang terms they're using, and what they actually mean.

Gen Alpha is extremely online, and they are already beginning to develop their own slang. These terms have been heavily influenced by Gen Z, memes, streamers, and video games. Here are nine phrases ...
Marketing Dive

Gen Alpha’s $5.46T economic impact: Here’s what the numbers say

Gen Alpha, an age group representing around 2 billion consumers globally, is expected to have an economic impact of $5.46 trillion by 2029, according to data from Acceleration Community of Companies ...