Most people use LinkedIn to get seen, but the real advantage comes from something that keeps working long after you post.

LinkedIn's algorithm prioritizes content that aligns with your profile's expertise. To maximize reach, get verified, offer unique perspectives, and optimize for reshares, which signal high value.

LinkedIn's new analytics reveal whether your content reaches new audiences or just existing connections and what that means for creators and brands.

LinkedIn may or may not be the perfect Twitter replacement, but one thing is for sure: It's a profoundly weird place. Staying active on the platform is basically required for today's knowledge workers ...

Branda Statman has had some "scary times" on LinkedIn. Not scary in terms of worrying about her safety — scary in terms of embarrassment. Statman, a brand manager who lives in Phoenix, has scoped out ...

Want to go viral on social media? LinkedIn has a message for you: Try that somewhere else. “When things go viral on LinkedIn, usually that’s a sign to us that we need to look into this, because that’s ...

Your best LinkedIn posts could soon get a lot more reach. That’s because LinkedIn is developing a new way for posts to show up on other people’s feeds. It’s called a “suggested post” — an ambitious, ...

Alan is a technology author based in Nova Scotia, Canada. A computer enthusiast since his youth, Alan stays current on what is new and what is next. With over 30 years of experience in computer, video ...

LinkedIn is launching its new AI-powered people search this week, after what seems like a very long wait for what should have been a natural offering for generative AI. It comes a full three years ...