Alberta is the most underrated place in Canada. Everyone knows about the Canadian Rockies, but In this hidden gems Alberta ...

Alberta, hopes to encourage tourists to “remember to breathe” as part of their new tourism brand for Alberta. Bruce Okabe, CEO of Travel Alberta, said, “This message will differentiate Alberta from ...

Hundreds of applications for Travel Alberta programs show industry innovation amid record growth Calgary, Alberta--(Newsfile Corp. - October 27, 2025) - Following a record year of growth for Alberta's ...

Tourism in Alberta celebrates another successful summer and Travel Alberta prepares to launch the second phase of its award-winning brand later this month. Positive results suggest that Alberta’s ...

Indigenous Tourism Alberta (ITA) and Travel Alberta are entering a renewed four-year partnership that the parties say marks a bold next chapter for Indigenous tourism in Alberta. The largest of its ...

Indigenous tourism in Alberta is getting a big boost. A renewed four-year partnership between Travel Alberta and Indigenous Tourism Alberta (ITA) will see $8.2 million invested in more than 200 ...

Alberta tourism has reached a new milestone, with visitor spending climbing to $15 billion as the province targets a $25-billion tourism economy by 2035. Behind the headline numbers is a broader ...

Marking the first day of National Tourism Week with back-to-back announcements at the Wilder Institute/Calgary Zoo and Blackfoot Crossing Historical Park. Calgary, Alberta--(Newsfile Corp. - April 20, ...

51st annual DERTOUR Campus Academy will welcome 300 top sellers to immerse themselves in Alberta culture this winter Calgary, Alberta--(Newsfile Corp. - February 17, 2026) - Alberta is excited to ...

Alberta will begin marketing tourism under a new brand focusing on the unique experiences visitors can enjoy in breathtaking landscapes, Travel Alberta has announced. Tourism currently attracts more ...

Alberta is chasing Gulf leisure travelers and investment capital to build the niche resorts and attractions it doesn't yet ...

A renewed four-year partnership between Travel Alberta and Indigenous Tourism Alberta (ITA) will see $8.2 million invested in more than 200 Indigenous-owned tourism businesses across the province. "I ...