New studio targets brands seeking creative direction rather than another video-generation subscription ShotCode is launching ...

The Dior ‘hand-drawn’ animated ad is just one example of the latest ad fad: In the age of AI slop, brands seem to have ...

Visitors at the Provo Farmers Market approached booths loaded with cookies, gelato and empanadas. Glancing at their signage reveals a flawless, hyper-realistic image of the food. While the tangible ...

Artificial intelligence can create realistic depictions of just about anything, but that does not mean advertisers should lean on the technology, according to a study led by University of Mississippi ...

AI ads are getting better at looking real. But they're still getting tripped up by some surprisingly ordinary things.

Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when it comes to ...

Forbes contributors publish independent expert analyses and insights. Leading writer, opinion leader and expert witness in media industry This voice experience is generated by AI. Learn more. This ...

A senior leader could be forgiven for seeing generative AI as the answer to one of marketing’s most stubborn problems: creative work is expensive, slow, and hard to scale. With the right prompts, a ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. David Brown is the founder and President at Mindshape. He is a senior advisor on brand, AI ...

An advertising company is challenging consumers to pick its AI-generated ad out of a lineup, and so far participants aren’t up to the task. The COOL Company is an advertising platform that offers ...

For the last two years, business leaders have been told the same story. AI will make marketing faster, cheaper, and more efficient. In many cases, it has. According to entrepreneur Griffin Haddrill, ...