Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 47 min 54 sec ago By Ad Age and Creativity Staff - 1 hour 4 min ago By Jack Neff - 1 hour 51 min ago 3 hours 2 min ago 4 hours 56 ...

Where do you want to go today? It has been a long journey, and it has taken a fair bit of thought but I've finally narrowed it down to ten. Ten slogans that I think are unforgettable and go a long way ...

This is a preview. Log in through your library . Abstract This paper uses the technique of computer-aided text analysis to evaluate the meanings of 240 advertising slogans. Content analysis performed ...

It's back to the drawing board for the next Navy recruiting slogan. A year ago, the Navy dumped its unpopular "A global force for good" tagline after distancing itself from it. Now the hunt is on for ...

FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army's top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...

James J. Jordan, credited with coining such catchy advertising slogans as “Delta is ready when you are” and “Wisk beats ring around the collar,” has died. He was 73. Jordan, of White Plains, N.Y., ...