In September, much of the country was still sweltering in the summer heat. But on TikTok, the holiday season had begun. That month, influencers began to post unboxing videos of Advent calendars, ...

Courtney Cahoon still had her nails painted for Halloween when she set out to get in the Christmas spirit with a shopping spree for her favorite seasonal item: an advent calendar. She picked up a ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. In recent years, advent calendars have become something of a gift to marketers: a feature of the ...