adidas has unleashed its latest personalized boot design for the world’s best player, Lionel Messi. The real difference with this boot is the design and visual cues that the 3-stripe brand has created ...

For a long time, the technological advances in footwear were limited to lighter and more durable materials, and improved support and comfort. But the miniaturization of electronics and wireless ...

A large, aluminum box showed up at my door the other day. It was free of any markings, save for the large word “MESSI” across the top in a subtle, frosted effect with the superstar’s logo on top of ...

Lionel Messi shocked the soccer world with his record breaking 88 goals in one year, and now adidas is lacing him up in a special, fan-customized adizero F50. Fans across the world were able to submit ...

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- The Boot with a Brain - adidas unveils the intelligent football boot - Herzogenaurach, 29th September 2011 - Today, adidas unveils the intelligent football boot, the adizero f50 powered by miCoach.

The so-called arms race in the soccer boot world began almost 15 years ago when Nike set the world ablaze with the release of its Nike Mercurial in tandem with OG Ronaldo. Since then, the so-called ...

The Samba Pack F50 is now six months old and still at the peak of its powers. The boot, redesigned back in November, still holds up well to the ever-increasing competition but as such, it did not need ...

From the Brazilian themed samba pack to the predatory battle pack, Adidas have been releasing colourway updates constantly and continuously. The latest addition to the cast is the new “Solar Slime” ...

Co-founder of @wareable & @theambient. I'd like to go to Legoland with Sean Connery and then afterwards, go for a lovely lamb lunch in the centre of Windsor. The future of football is here, now, and ...

Mes que un botin. More than a boot. And here, in this latest multi-million pound adidas ad campaign, Lionel Messi is more than a player too... he transforms into a tiger! The man who missed out on ...