Co-founder of @wareable & @theambient. I'd like to go to Legoland with Sean Connery and then afterwards, go for a lovely lamb lunch in the centre of Windsor. The future of football is here, now, and ...

For a long time, the technological advances in footwear were limited to lighter and more durable materials, and improved support and comfort. But the miniaturization of electronics and wireless ...

The so-called arms race in the soccer boot world began almost 15 years ago when Nike set the world ablaze with the release of its Nike Mercurial in tandem with OG Ronaldo. Since then, the so-called ...

When adidas announced the Samba Pack of boots last week, it was apparent that it was more than just a new set of colorways for the company’s four boot silos. The newly-released Nitrocharge and ...

- The Boot with a Brain - adidas unveils the intelligent football boot - Herzogenaurach, 29th September 2011 - Today, adidas unveils the intelligent football boot, the adizero f50 powered by miCoach.

12 months ago, adidas unveiled the adizero f50 III. It was more of an incremental upgrade to the f50 series than anything else with, a redesigned upper and new 3D-printed texture to help with control.

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Today, adidas officially unveiled the new adizero F50 Leo Messi signature cleat. The new style will be worn by the Argentinian star for the first time tomorrow during the UEFA Champions League round ...

Football boots are about to get a whole lot lighter. Adidas has unveiled a prototype adiZero F50 99g boot which - as the name suggests - weighs in at a mere 99 grams, almost 50 per cent lighter than ...

From the Brazilian themed samba pack to the predatory battle pack, Adidas have been releasing colourway updates constantly and continuously. The latest addition to the cast is the new “Solar Slime” ...