Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...
Senior execs from NBCUniversal, Amazon’s AWS, Adobe and ad agency WPP discussed the tricky balance between embracing AI and safeguarding IP during a panel discussion Monday at CES. “We’ve been talking ...
(L-R) Kristina Shepard of NBCUniversal, Samira Panah Bakhtiar of AWS and Hannah Elsakr of Adobe on a panel at CES Dade Hayes/Deadline Senior execs from NBCUniversal, Amazon‘s AWS, Adobe and ad agency ...