Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies. Despite what some technology vendors may say, achieving a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst ...

IT’S TOUGH to have a conversation about customers or customer experience these days without encountering the “360-degree view of customers” at some point along the way. It seems every vendor has some ...

The customer experience arms race—the drive for businesses to give customers more and more convenience, speed, and personalized service—has created an overwhelming tsunami of tools, apps, and data ...

How do you measure customer engagement? Some intriguing answers came this week as cloud ERP and PSA vendor FinancialForce unveiled the Fall release of its product line. Built on the Salesforce ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...