London Marathon '26: New Adidas Shoe Helps Three Runners Make History

In the high-stakes battle for running dominance, the three stripes just got a big boost.
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Two adidas athletes Sabastian Sawe and Yomif Kejelcha break the Sub−2−Hour Marathon Barrier in the revolutionary Adizero Adios Pro Evo 3, as Sabastian and Tig…

A new era of running has dawned as adidas athletes Sabastian Sawe and Yomif Kejelcha broke the sub-2-hour marathon barrier at ...

Adidas’ Historic London Marathon Win Gives Shares a Boost

Adidas shares rose Monday after getting a a high-profile boost from its new Adidas Adizero Adios Pro Evo 3 shoe. Sunday’s ...

That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000

The shoes are already appearing on resale platforms. On StockX, one pair is selling for over $4,000, while on eBay, they are ...

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The post Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike appeared first on Front Office Sports. The late Kelvin ...
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Yomif Kejelcha, the athlete who made history but whom nobody will remember

The Ethiopian athlete broke the symbolic barrier of the 42.195-kilometer race, but only Sebastian Sawe, the winner in London, ...

Sabastian Sawe and Yomif Kejelcha Shatter the Sub-2-Hour Marathon Barrier in the adidas Adizero Adios Pro Evo 3

At the London Marathon, adidas athletes made history by setting unprecedented new world records while wearing the brand's lightest and fastest racing shoe to date.