Sony, Aloy and Ashly Burch

Hear what Horizon Zero Dawn actor Ashly Burch thinks about Sony AI taking her job
Ashly Burch, the award-winning voice and performance actor behind Horizon Zero Dawn ’s Aloy — one of the most prominent characters on PlayStation today — has some news and some very strong thoughts about the leaked Sony experiment that saw her character voiced and performed by AI technology instead of her or any other human being.
Horizon Zero Dawn star Ashly Burch responds to Sony's controversial AI Aloy by pushing for actor protections: "You have to compensate us fairly, and you have to tell us how you ...
Earlier this week, footage of an AI-powered character prototype developed by Sony and modeled after Horizon Zero Dawn's Aloy leaked online. The game's community was immediately critical of the whole effort,
Actor of Horizon's Aloy character used in divisive Sony AI tech demo 'scared'
Ashly Burch, the actor of Aloy in Playstation's Horizon series, has addressed Sony showing off an AI version of the character she plays internally to employees and says she is "scared" and "worried" about the potential impact the increasing use of artificial intelligence could have on game actors.
Sony Uses Horizon's Aloy To Demonstrate New AI Tech, And It's About As Impressive As You'd Expect
Sony is testing out new AI software, and it's using a beloved character--Aloy from the Horizon series--to show it off.
Ashly Burch Addresses Leaked AI Aloy Video from ‘Horizon’ Series
She made it clear that the AI-powered Aloy didn’t use any of her actual work. The developers at Guerrilla, who make the ‘Horizon’ games, even reached out to assure her of th
Horizon Zero Dawn's Controversial AI Demo Has Major Voice Actor "Worried About This Art Form"
The voice actress behind Aloy has spoken out against the possible abuses of AI following the recently leaked AI footage of her character.
Hey Sony, There’s a Right Way and Wrong Way to Use AI to Improve PlayStation 5 Games
Like everybody in tech nowadays, Sony and its PlayStation brand have AI on their minds. On the one hand, the company is ...
Creative Bloq on MSN4d
Sony's first choice of AI-generated character is so ironic it's like devs are sending a secret distress signal
Now it turns out that Sony is experimenting with fully fledged AI-generated characters. For its first test – or at least the ...
Sony is experimenting with AI-powered PlayStation characters
Sony’s advanced technology group has created an AI-powered version of Aloy from PlayStation’s Horizon games.
Inverse4d
Sony’s AI NPC Demo Is A Poor Solution To A Non-Existent Problem
Sony is the latest company revealed to be testing the use of NPCs powered by generative AI in its games. After a prototype ...
Push Square4d
Sony's AI Leak Reveals a Creepy Sci-Fi Future PS5 Gamers Don’t Necessarily Want
Shown off by SIE's Sharwin Raghoebardajal, the prototype, intended purely as an internal demonstration of the technology, ...
As Sony trots out an AI-powered Aloy, Horizon Zero Dawn fans revel in the irony: "The entire game is a warning against this kind of nonsense"
The Horizon Zero Dawn series serves as a warning against the careless use of AI and the pursuit of technical improvement at the cost of all else. That's why fans of the games find it very ironic Sony ...
CNET3d
PlayStation Is Reportedly Playing With AI-Driven Characters
A video apparently developed for internal Sony use hints that the company may be working on giving its game characters AI ...
Sony tests AI-powered Playstation characters
Technology developed by Meta and ChatGPT-creator OpenAI allows character to make decisions and hold non-scripted ...
Creative Bloq on MSN4d
Sony's made an AI-generated Aloy. Does it not see the irony?
Now it turns out that Sony is experimenting with fully fledged AI-generated characters. For its first test – or at least the ...