Disney+, Hulu subscriptions fall
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Cancellation rates for Disney+ and Hulu doubled from August to September, according to Antenna, a firm that tracks subscription data for major streaming services. At Disney+, that rate went from 4% to 8%, and at Hulu, it went from 5% to 10%. Throughout the past year, both streamers’ so-called “churn” rates have hovered around the lower figures.
Last month’s suspension of Jimmy Kimmel Live! coincided with a doubling of subscriber churn rates on Disney+ and Hulu, according to the latest streaming report from Antenna. Churn, the industry term for the number of subscribers canceling their service in a given period,