News

'How many meetings?' Internet reacts as Max changes name back to HBO Max
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Max streaming service is reviving the HBO name — the one it discarded two years ago
HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Explore more
They’re just giving up and calling it HBO Max again
HBO Max launched in 2020, but Warner Bros. Discovery relaunched the service three years later, filling it with content from ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin ...