Morgan Stanley slashes AAPL price target to $252 on lower iPhone upgrade rate fears
A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates because of tariffs, and a delayed Siri with Apple Intelligence rollout.
Morgan Stanley downgrades Apple price target after Siri delays and U.S. tariffs concerns
Morgan Stanley analyst Erik Woodring has revealed that the bank had cut its price target for Apple on March 12 to $252 from $275. He argued that it was caused by delays in the circulation of an advanced Siri that was expected to drive iPhone upgrades in fiscal year 2026.
Morgan Stanley Lowers Apple Estimates on China Tariffs, AI Delays
Morgan Stanley reduced its earnings estimates for Apple (AAPL, Financials) and lowered its price target, citing the impact of China tariffs and a delayed rollout of the company's artificial intelligence updates.
Apple estimates lowered on tariffs, Siri update delay: Morgan Stanley
Morgan Stanley cuts Apple's EPS estimate & iPhone shipment forecast, citing tariff costs & delayed Siri AI upgrades.
Morgan Stanley cuts Apple target $23 to $252
"'An upgraded Siri personal assistant' is the #1 AI feature prospective iPhone upgraders are interested in when upgrading." — Analyst Erik Woodring From a note
Apple Stock Target Cut as Morgan Stanley Flags Tariff, Siri Delays
The financial services firm also reduced its price target for Apple from $275 to $252 while maintaining an Overweight rating. Additionally, Morgan Stanley trimmed its iPhone shipm
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Morgan Stanley's Erik Woodring breaks down his price target cut of Apple
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Apple Needs an iPhone Sales Boost. AI Delays Are a Problem, Analyst Says.
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