Southwest Airlines will switch up its boarding process in a big way once the carrier shifts to assigned seating.

For years, Southwest Airlines has offered travelers a distinctive flying experience — one that’s historically involved open ...

The Dallas-based airline has announced a raft of changes that are causing an uproar with its most loyal customers.

People got brutally honest about the Southwest decision. This person said: "It's so interesting to watch companies purposely destroy their customer loyalty for no reason. Southwest was known for ...

Some customers are considering switching airlines due to the changes, feeling Southwest is losing what set it apart ... “I actually enjoy the Wild West style of boarding,” the 35-year-old told USA ...

Going to nine boarding groups. For as long as most Southwest passengers can remember, Southwest has had three main boarding groups — A, B, and C. But now that the airline is going to a more ...

It is rare for a company to alienate an entire customer base, but Southwest Airlines managed to do it in one foul swoop.” ...

The new self-service booking tool for managing group travel allows for easier booking, deposits, reservation management and ...

American Airlines' boosted status match offer makes it more rewarding to change sides for disappointed Southwest Airlines ...

Many Southwest Airlines customers are understandably upset about the company’s plan to ditch its Bags Fly Free policy and instead charge most customers a fee to check a bag. Delta Air Lines is ...

Southwest Airlines boosts competitiveness with product changes, red-eye flights, & increased fees. Click here to find out why ...