Engagement. Overall, LinkedIn engagement is increasing – in fact, it’s up 44% year-on-year. ... Use the conclusions of this investigation to improve your LinkedIn strategy.

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

While LinkedIn is a great place to connect with others in your space and share your unique perspective on industry problems, engagement isn't always guaranteed. Because the platform boasts over ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

5 proven strategies to get more comments on your LinkedIn posts . getty. The LinkedIn game has changed. Are you playing the new one? You can’t just post and walk away.

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

LinkedIn posts with links get more interactions than posts without links. Carousels have the highest engagement rate of all post types. Video content on LinkedIn grew by 53% with engagement up by 87%.

Identify patterns in engagement to optimize your LinkedIn strategy. 3. Access to More Viewers: Premium users can see additional profiles that free users cannot, enhancing networking opportunities. 4.

The Company Engagement Report is the latest feature from LinkedIn specifically created for B2B marketers and account-based marketers (ABM). It’s free for all users in Campaign Manager.