Discovery’s streaming platform has undergone a bit of an identity crisis as the company revealed during their Upfront presentation in New York City on Wednesday (May 14) that their streamer Max would return to its former name,

The popular cable network was an early adopter of the complementary video streaming app, and launched its HBO Go app in 2010, which turned out to be wildly successful. As the business of streaming evolved,

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

Peacemaker writer/director James Gunn and series star John Cena's offer very real real-time reactions to Max changing back to HBO Max.